Costs & FAQ What Is A Press Release

Q: Where is my press release submitted to?

A: Your content will be published on over 230 news sites, including numerous broadcast TV and Radio news sites from brands such as ABC, NBC, Fox News and more. A non-exhaustive report of sites that published

Q: What's a Press Release?

A: A Press Release is a written announcement of noteworthy information which is to be received by the media, the public and/or industry specialists.
In the past Press Releases were purely for announcing news to the media, but with the growth of brand journalism and the spread of information via the internet, Press Releases are now used by individuals, company's and organization to also make noteworthy announcements direct to consumers, general news readers and industry experts.

Q: How much traffic can each Press Release attract?

A: This really depends on the demand for the topic and how relevant and useful the press release is. For example, if a sudden flu outbreak occurred and your press release contained information on how to prevent yourself from catching it, many people would be searching for this information and many journalists and bloggers would be publishing news and information on this topic.

The main factors to consider are the interest level and potential audience of the topic being published, how newsworthy and attention grabbing the press release, the keywords and topics covered and level of interest, and the level of competition.

Q: How long would my Press Release stay up?

A: We keep your Press Release record permanently in the PressCable database. Your Press Release is published online automatically on over 200 of our news partners, most of which will keep them up permanently, and on some occasions some sites may delete the release for various reasons, such as a lack of traction. However, the majority of sites typically always keep your Press Release published.

Your Press Release will also be published and recorded in various news media databases like Associated Press where it will be stored permanently.

Q: How does Press Release Distribution work?

A: Quite simply, if you have a Press Release which you want to be distributed throughout various media outlets, all you have to do is submit itthrough PressCable, and we'll do the distributing for you.

Q: What are the benefits of press release distribution?

A: Mainly to gain maximum exposure of your brand. To obtain greater mind-share, attract readers to your site and get them to perform your desired call-to-actions, such as downloading an eBook, liking a page or even buying a product.

Q: I see my Press Releases ranking in Google and other Search Engines. How long does the ranking last?

A: For the first 1-7 days you will likely see your Press Release appear in Google for mid to high competition keywords and listed as high profile 'In The News' results under regular Google Searches. This is due to our distribution getting your Press Releases included in Google News.

After the initial spike in rankings you will see the Press Release ranking in Google for low-mid competition keywords, and if it gains further media pick-up and citations then it will rank for even more keywords. These rankings typically last anywhere from 6 months to over 3 years depending on the level of competition and coverage of your Press Release.

At that point wherever they settle after about 2 weeks tends to be where they stick for at least 3-4 months and sometimes longer.

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